Digital Marketing Hub

Today’s consumers have more ways than ever to interact with your company, and the ‘rules for engagement’ with them are changing daily. Instead of simply pushing information out and expecting customers to respond, today’s technology-savvy, socially-conscious and connected consumers decide when they want your information, and what type of communication is most convenient to them.

As a digital marketer, you’re now responsible for guiding the conversation about your brand instead of controlling it. Developing long and productive relationships with your customers from knowledge you gain from customer profiling, community building and social networking is critical. Finding brand champions in your value chain who willingly promote your products leads to brand loyalty and ensures future success.

The Solution

CIBER’s Digital Marketing Hub is a managed services framework customized to meet your unique digital marketing needs. Our team collaborates with client marketing teams and partner agencies to integrate digital marketing initiatives and jumpstart programs with sophisticated technology and support. Our comprehensive framework of processes and technical components shorten time to market, facilitate compliance and standardization, and maximize efficiency and quality.

There are five key components of this solution:

• Web services-based architecture to facilitate secure and reliable integration
• Integrated, scalable, modular, and reusable framework for end-to-end provisioning of digital marketing programs
• Single repository of consumer data for uniquely branded websites providing for a personalized and targeted user experience
• Centralized compliance for security, policy, and standards
• Marketing intelligence delivered via a dashboard-driven decision support and analytics system for adaptive marketing and continuous improvement of Digital Marketing spend

CIBER’s Digital Marketing Hub provides a proven framework to support your digital marketing needs, while integrating the complex interactions required by marketing, sales, regulatory agencies, third-party partners, and end customers.

Why CIBER?

Like we do with all of our solutions, CIBER leverages its extensive IT expertise and combines it with a team focused on designing and implementing solutions that specifically solve business challenges that you face. By evaluating and understanding your digital marketing needs first, we can provide solutions that are both practical and innovative, and that make your business more efficient, profitable and successful.